{"id":61371,"date":"2024-10-10T16:00:05","date_gmt":"2024-10-10T07:00:05","guid":{"rendered":"https:\/\/www.dailynk.com\/english\/?p=61371"},"modified":"2026-04-05T15:43:11","modified_gmt":"2026-04-05T06:43:11","slug":"luxury-smartwatches-north-korean-youth-new-must-have-accessory","status":"publish","type":"post","link":"https:\/\/www.dailynk.com\/english\/luxury-smartwatches-north-korean-youth-new-must-have-accessory\/","title":{"rendered":"Luxury smartwatches: North Korean youth&#8217;s new must-have accessory"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Demand for luxury goods, particularly high-end Chinese-made smartwatches, is soaring among young North Koreans eager to show off their wealth. Business people peddling imported goods are capitalizing on this trend by aggressively marketing to North Korea&#8217;s youth, a source in North Pyongan province said recently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly popular among young North Koreans is the Huawei TalkBand B7, which has a detachable Bluetooth earpiece for calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even in China, the product sells for twice as much as other smartwatches. In North Korea, demand for the watch is so high that it sells out despite costing a whopping 1,300 Chinese yuan, the source said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Importers are asking for more than 100 Huawei TalkBand B7s at a time,&#8221; he told Daily NK. &#8220;That&#8217;s how many people want to buy them.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the luxury smartwatches have many features, North Koreans can only use them for basic phone calls, text messaging and timekeeping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s trendy to wear the watches to show how well you&#8217;re doing, even if you can&#8217;t use all the functions,&#8221; the source said. &#8220;So young people in their 20s and 30s are the ones who buy these watches.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Young people crave expensive items beyond their means because they have higher standards from watching movies from overseas,&#8221; he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite North Korea&#8217;s per capita Gross National Income (GNI) being just 1.59 million South Korean won\u2014approximately 1\/30th of South Korea&#8217;s\u2014according to the Bank of Korea, young North Koreans are increasingly purchasing luxury goods to display their wealth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Young North Koreans are expanding their appetite for tech accessories beyond smartwatches, with growing demand for wireless chargers, Bluetooth speakers, and other gadgets compatible with Chinese-made cell phones. The market for cell phone accessories like straps, cases, and cradles is also seeing a surge as more consumers seek to personalize their devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some North Koreans are voicing concern over the growing trend of conspicuous consumption among youth. According to the source, there&#8217;s mounting criticism of a social atmosphere where people purchase luxury items solely for show, even when unnecessary. Critics point to a stark contrast emerging in society: while some struggle with food scarcity, others strain their finances to acquire expensive goods merely to follow trends.<\/span><\/p>\n<p><em>The Daily NK works with a network of sources in North Korea, China, and elsewhere. For security reasons, their identities remain anonymous.<\/em><\/p>\n<p class=\"whitespace-pre-wrap break-words\"><em>Please send any comments or questions about this article to dailynkenglish@uni-media.net.<\/em><\/p>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/www.dailynk.com\/20241004-6\/\"><em>Read in Korean<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand for luxury goods, particularly high-end Chinese-made smartwatches, is soaring among young North Koreans eager to show off their wealth. Business people peddling imported goods are capitalizing on this trend by aggressively marketing to North Korea&#8217;s youth, a source in North Pyongan province said recently.\u00a0 Particularly popular among young North Koreans is the Huawei TalkBand [&hellip;]<\/p>\n","protected":false},"author":256,"featured_media":61372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wikipediapreview_detectlinks":true,"footnotes":""},"categories":[67,650,1360],"tags":[696,922,948,1430,1639,1679],"class_list":["post-61371","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-technology","category-society","tag-north-pyongan-province","tag-south-korea","tag-mobile-phones","tag-youth","tag-tech","tag-chinese-yuan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Luxury smartwatches: North Korean youth&#039;s new must-have accessory - 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