{"id":32521,"date":"2016-04-12T11:39:34","date_gmt":"2016-04-12T02:39:34","guid":{"rendered":"http:\/\/en.dailynk.com\/en\/?p=32521"},"modified":"2020-01-17T08:51:18","modified_gmt":"2020-01-16T23:51:18","slug":"fresh-new-slogan-recycles-same-old","status":"publish","type":"post","link":"https:\/\/www.dailynk.com\/english\/fresh-new-slogan-recycles-same-old\/","title":{"rendered":"Fresh new slogan recycles same old message"},"content":{"rendered":"<p class=\"MsoNormal\"><b><i>Ahead of the 7th Workers\u2019 Party Congress,<br \/>\nthe authorities have called for a \u201870-Day Battle,&#8217; a propaganda tool used to<br \/>\nmobilize its citizens. For these 70 days, the slogan \u2018With Mallima speed\u2019, has<br \/>\nbeen issued, suggesting that Kim Jong Un has created his own rallying cry<br \/>\ninstead of using the \u2018Chollima speed\u2019 slogan of previous eras. Today, we<br \/>\nwill take a look at a recent Rodong Sinmun article covering \u2018Mallima speed\u2019<br \/>\nwith So Jae Pyong, the secretary-general of the North Korean Defectors<br \/>\nAssociation.&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">1. The Kim Jong Un regime is emphasizing<br \/>\n\u2018Mallima speed\u2019 to spur production results ahead of the upcoming Worker\u2019s Party<br \/>\nCongress. What exactly does \u2018Mallima Speed\u2019 mean?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">\u2018Mallima Speed\u2019, literally means a horse moving at the speed of 10,000 ri (approximately 3900 km) per day. In the past, North<br \/>\nKorea has had many movement-themed slogans like \u2018Chollima speed\u2019 (a horse able to travel at a speed of 1,000 ri per day), and \u2018Chollima<br \/>\njockey\u2019. \u2018Mallima speed\u2019 is a slogan that is being used in an attempt to<br \/>\nprovide the North Korean people with an upsurge in ideological fervor, which<br \/>\nwill then inspire competition and productivity. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">1-1. When did Kim Jong Un begin using this<br \/>\nterm?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">The term \u2018Mallima\u2019 first appeared in the<br \/>\nRodong Sinmun on January 30th, 2012, which was the year that North Korea<br \/>\nissued the \u2018strong and prosperous country\u2019 slogan. At that time, the term<br \/>\n\u2018Mallima Movement\u2019 was used to spur the development of a strong and prosperous<br \/>\nnation. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">1-2. What is the difference between this<br \/>\nterm and the term \u2018Chollima speed\u2019, which was used in the past?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">There doesn\u2019t appear to be a real<br \/>\ndifference. Just like \u2018Chollima speed\u2019, the term is supposed to inspire the<br \/>\nideological enthusiasm of North Korean workers, with the idea that this will<br \/>\nresult in a high level of competition between individuals, and thereby increase<br \/>\nproduction. However, there is a slight difference in that the \u2018Mallima speed\u2019<br \/>\nterm emphasizes that if workers work faster, their production will increase. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\"><b><i>2. Why do you think Kim Jong Un is pushing<br \/>\nfor this kind of \u2018speed battle\u2019? <\/i><\/b><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">Right now, there is not much time remaining<br \/>\nbefore the 7th Worker\u2019s Party Congress. The \u201870-Day Battle\u2019 was also initiated<br \/>\nin February this year ahead of the meeting. If we note that the regime is<br \/>\nactively encouraging \u2018Mallima speed\u2019 amidst the 70-Day Battle that is happening<br \/>\nalready, it appears that they desire an impressive rate of production within a<br \/>\nshort time frame, and are trying to draw out the ideological fervor of the<br \/>\ncitizens so that they can finish all of these projects within the time frame<br \/>\nthat Kim Jong Un has in mind. North Korea completely lacks the financial<br \/>\nresources needed to achieve these goals, so they\u2019re emphasizing \u2018Mallima<br \/>\nspeed,&#8217; which carries the implication that people should work all night, 24<br \/>\nhours a day if they have to. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">3. As you mentioned, we know that North<br \/>\nKorea\u2019s resources and raw materials are lacking. In these circumstances, isn\u2019t<br \/>\nemphasizing a \u2018speed battle\u2019 going to result in overwork across all industries?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">Yes. Of course there is already an<br \/>\nexcessive amount of overwork in North Korea\u2019s industries. Quality cannot be<br \/>\nguaranteed, and because this emphasis on speed will result in a decrease in<br \/>\nquality and sustainability, the likelihood of industrial accidents increases.<br \/>\nParticularly in the case of construction, a focus on speed alone can result in<br \/>\nsubstandard construction and increase the risk of accidents and catastrophic<br \/>\nfailure. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\"><b><i>4. If that is true, how are the citizens<br \/>\nresponding to this \u2018Mallima speed\u2019 campaign?<\/i><\/b><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">The people know that there is not really a<br \/>\ndifference between Chollima and Mallima. People are saying things like, &#8216;Chollima, Mallima, it\u2019s six of one and half a dozen of the other,&#8217; and &#8216;It\u2019s a<br \/>\nmeans to a living.&#8217; People are saying it\u2019s just an empty slogan broadcast by<br \/>\nthe Worker\u2019s Party. Some people are upset by it, saying things like, \u2018We don\u2019t<br \/>\neven have enough to eat, what the [expletive] is this Mallima?\u2019 <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">4-1. Do you see any correlation between the<br \/>\nemergence of the \u2018Mallima speed\u2019 slogan and the recent sanctions against North<br \/>\nKorea by the international community?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">North Korea emphasized \u2018Chollima speed\u2019<br \/>\nduring the Party\u2019s second iteration of the \u201c7-year plan\u201d between 1971-1976. At<br \/>\nthat time, there was an extreme shortage of capital, technology, and<br \/>\ncommodities, and the Chollima campaign was implemented throughout the country<br \/>\nas part of an effort to overcome these difficulties. The \u2018Chollima movement\u2019<br \/>\nhad the goal of spontaneously creating an upsurge in enthusiasm among the<br \/>\npeople, who were experiencing national economic failure, in the hopes that they<br \/>\ncould turn that around. In my view, the current situation is very similar.<br \/>\nUnder the current harsh sanctions, it seems like the regime is emphasizing a<br \/>\n\u2018Mallima movement\u2019 to promote national unity and overcome the current<br \/>\ndifficulties. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">5. Does emphasizing \u2018speed battles\u2019<br \/>\nactually increase the rate of production?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">If the Party orders something, the people<br \/>\nare required to at least pretend to play along, so there can be some level of<br \/>\nproductivity through that. However, production will never increase to the<br \/>\nlevels that the state desires, and enthusiasm is also not going to increase.<br \/>\nEven so, the authorities continue to emphasize speed battles, because there is<br \/>\nno choice but to engage in ideological struggle. They have no other solutions<br \/>\nto address the circumstances. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><i><span lang=\"EN-US\">6. There has been propaganda saying that<br \/>\nthe 70-Day Battle is already paying off (in terms of production). Is this true?<\/span>&nbsp;<\/i><\/b><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">This is a lie. I think that trying to get<br \/>\nmore out of North Korea right now is like trying to squeeze blood from a stone.<br \/>\nIn short, there aren\u2019t going to be results.<\/span>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the 7th Workers\u2019 Party Congress, the authorities have called for a \u201870-Day Battle,&#8217; a propaganda tool used to mobilize its citizens. For these 70 days, the slogan \u2018With Mallima speed\u2019, has been issued, suggesting that Kim Jong Un has created his own rallying cry instead of using the \u2018Chollima speed\u2019 slogan of previous [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":32523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wikipediapreview_detectlinks":true,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-32521","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fresh new slogan recycles same old message - North Korea News \u2014 Daily NK | Latest DPRK Updates 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dailynk.com\/english\/fresh-new-slogan-recycles-same-old\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh new slogan recycles same old message\" \/>\n<meta property=\"og:description\" content=\"Ahead of the 7th Workers\u2019 Party Congress, the authorities have called for a \u201870-Day Battle,&#8217; a propaganda tool used to mobilize its citizens. 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