{"id":324917,"date":"2026-06-24T05:18:00","date_gmt":"2026-06-23T20:18:00","guid":{"rendered":"https:\/\/www.dailynk.com\/english\/?p=324917"},"modified":"2026-06-23T20:22:11","modified_gmt":"2026-06-23T11:22:11","slug":"kim-family-fashion-drives-custom-tailoring-boom-among-north-koreas-wealthy-elite","status":"publish","type":"post","link":"https:\/\/www.dailynk.com\/english\/kim-family-fashion-drives-custom-tailoring-boom-among-north-koreas-wealthy-elite\/","title":{"rendered":"Kim family fashion drives custom tailoring boom among North Korea&#8217;s wealthy elite"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Wealthy North Koreans are commissioning custom-tailored suits modeled on the outfits worn by Ri Sol Ju and Kim Ju Ae at official state appearances in 2026, with the trend spreading quickly among <em>donju <\/em>families in South Pyongan province.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A source in South Pyongan province told Daily NK on Tuesday that <em>donju <\/em>\u2014 North Korea&#8217;s emerging class of affluent private traders and entrepreneurs \u2014 and their children in Pyongsong have been visiting tailors to request suits closely resembling those worn by Kim Jong Un&#8217;s wife and daughter at public events. The women of the Kim family have effectively become unofficial style references for the country&#8217;s wealthiest households, the source said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suits were traditionally reserved for important ceremonies and formal gatherings in North Korea. Among <em>donju <\/em>families, however, tailored Western-style clothing is increasingly being worn as everyday attire, and the styles being commissioned are evolving to reflect that shift toward practicality, the source said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most popular order at present is a three-piece set consisting of a jacket paired with both trousers and a skirt, allowing the wearer to alternate between the two depending on the occasion. Fabrics that drape softly rather than cling to the body are preferred, and colors tend toward navy blue and pale sky blue and other lighter tones.<\/p>\n\n\n\n<h2 id=\"h-kim-ju-ae-s-style-sets-the-trend-for-younger-donju\" class=\"wp-block-heading\"><strong>Kim Ju Ae&#8217;s style sets the trend for younger donju<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Donju <\/em>with daughters enrolled in primary or secondary school have been particularly drawn to the style Kim Ju Ae wore when she accompanied Kim Jong Un aboard the newly commissioned destroyer Kanggun during its sea trials on June 4. The jacket from that appearance featured a slightly flared silhouette with an emphasized waistline, setting it apart from conventional suit jackets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The jacket the marshal&#8217;s child was wearing had a slightly flared shape that accentuated the waist \u2014 people say it looks cute and refined compared to a regular suit,&#8221; the source said. &#8220;That style in particular has become very popular among young women.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Donju <\/em>women in their 40s and 50s, meanwhile, have been studying Ri Sol Ju&#8217;s public appearances and ordering suits with a similar cut: a jacket with a modestly open neckline and just one or two buttons, worn with straight-leg or bootcut trousers rather than a skirt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The surge in demand has come as welcome relief for tailors who had gone through lean periods with few orders, according to the source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A complete tailored set \u2014 fabric and labor included \u2014 costs a minimum of $270 to $370, equivalent to the market price of 460 to 630 kilograms of rice in North Korea. That price puts the suits entirely beyond the reach of ordinary North Korean people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That gap has transformed what began as a fashion trend into something more pointed: among <em>donju <\/em>circles, commissioning a suit styled after the Kim family&#8217;s wardrobe has become a marker of wealth and economic standing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ordinary people can&#8217;t even dream of having a suit made because of the price, but <em>donju <\/em>actually prefer clothes that cost more,&#8221; the source said. &#8220;Having a high-end suit made in a similar style to what the marshal&#8217;s family wears is seen as a sign of their own elevated economic position.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dailynk.com\/20260623-2\/\">Read in Korean<\/a><\/p>\n\n\n<!-- Daily NK \u2014 A Note to Readers \u2014 End of Article Pattern -->\n<div style=\"background:#1a1a1a;border-top:3px solid #cc0000;padding:0;margin-top:32px;font-family:Arial,sans-serif;\">\n  <div style=\"padding:20px 24px 24px;\">\n\n    <!-- Header row -->\n    <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:14px;\">\n      <span style=\"background:#cc0000;color:#fff;font-family:Arial,sans-serif;font-size:9px;font-weight:700;letter-spacing:.15em;text-transform:uppercase;padding:3px 8px;flex-shrink:0;\">A Note to Readers<\/span>\n      <div style=\"flex:1;height:1px;background:#333;\"><\/div>\n    <\/div>\n\n    <!-- Intro line -->\n    <p style=\"font-family:Georgia,serif;font-size:15px;color:#fff;font-weight:normal;line-height:1.4;margin:0 0 12px;\">Reporting from inside North Korea<\/p>\n\n    <!-- Body -->\n    <p style=\"font-family:Georgia,serif;font-size:13px;color:#bbb;line-height:1.75;margin:0 0 16px;\">\n      Daily NK operates networks of sources inside North Korea who document events in real-time and transmit information through secure channels. 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A source in South Pyongan province told Daily NK on Tuesday that donju \u2014 North Korea&#8217;s emerging [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":324919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wikipediapreview_detectlinks":true,"footnotes":""},"categories":[1360,67],"tags":[676,724,1098,1123,1151,1177,1694,100],"class_list":["post-324917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-society","category-news","tag-donju","tag-kim-jong-un","tag-pyongsong","tag-women","tag-clothing","tag-culture","tag-wealthy","tag-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>North Korea&#039;s wealthy copy Kim family fashion | North Korea News<\/title>\n<meta name=\"description\" content=\"Donju families in North Korea are commissioning tailored suits styled after Ri Sol Ju and Kim Ju Ae, with sets starting at $270.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dailynk.com\/english\/kim-family-fashion-drives-custom-tailoring-boom-among-north-koreas-wealthy-elite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim family fashion drives custom tailoring boom among North Korea&#039;s wealthy elite\" \/>\n<meta property=\"og:description\" content=\"Donju families in North Korea are commissioning tailored suits styled after Ri Sol Ju and Kim Ju Ae, with sets starting at $270.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dailynk.com\/english\/kim-family-fashion-drives-custom-tailoring-boom-among-north-koreas-wealthy-elite\/\" \/>\n<meta property=\"og:site_name\" content=\"North 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