Hairstyles and Hallyu as Security Steps Back

Kang Mi Jin  |  2014-07-31 16:18

The desire of North Korea's young to adopt an independent look continues to find expression in a variety of ways. One such way is through the slowly rising number of available haircuts in the Kim Jong Eun era.

A source in Yangkang Province explained to Daily NK on July 30th, The going rate for trendy styles like the modified bowl cut [female versions sport bangs, male versions have a shaved portion underneath] can be up to six times that of basic cuts, so barbers are actively seeking young clients to capitalize on this niche market.

According to the source, the asking price for a basic mens haircut is 1000 KPW, but fresh styles like this run up to 6000 KPW. Yet the extortionate price point has not stopped male students from rushing to get the latest look, and barbers compete for the business.

Predictably, cliques form around children from better-off households who have the financial wherewithal to wear such hairstyles or use products from abroad, not least South Korea. Like school children everywhere, the rush to fit in with classmates drives the spread of any new style or product.

Parents are not always pleased with this kind of development, of course; this is easy to understand when a trendy haircut costs the equivalent of a kilo of rice. Using the latest South Korean products indicates social class and living standard so people are desperate to keep up, the source explained. If people cant follow the trends they are ostracized.

The source elaborated on the reasons behind the rise of these obsessions. When security crackdowns ease up, the number of households bringing out their hidden stash of South Korean programs rises," she said, adding, We can't know the origins of a given trend, but we certainly follow the ones we see in dramas.

Just before there were severe crackdowns on South Korean products, but since last year the authorities havent been giving people trouble about them in the market, probably because Party officials take pleasure in them too.

The changes transcend haircuts, a source in North Hamkyung Province reported. South Korean idiosyncrasies such as referring to males outside of ones family in a cute manner as brother have become commonplace in the upper classes, for example. 

 
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