The term "Highest Dignity" has entered common use among the North Korean populace as a way to refer to Kim Jong Eun, Daily NK has learned. A source in Sinuiju reported on the 15^th that the term is used more regularly today than the more formal, "The Marshal."

The regime has long utilized the former term. Most notably, it has been in use for many years in propaganda targeting South Korea, where it is employed in broadcast and print media when Pyongyang wishes to criticise a slight against the North Korean leader. Thus, accusations that "the puppet party of south Chosun has slandered our Highest Dignity" are not uncommon. 

On the 14^th, for instance, the Committee of Peaceful Reunification of the Fatherland, a propaganda organization targeting South Korean society, accused "conservative South Korean media," including Daily NK, of "flagrant slander of our Highest Dignity and system."

Among the people, however, the term has taken on a more nuanced meaning. The Sinuiju source said that it is common for people to inquire: "Where has the Highest Dignity gone today?" or, "I heard the Highest Dignity organized an event at [location X]."

According to the source, the term "Highest Dignity" as a way to refer to Kim Jong Eun was given a push into broader public usage in the period following the arrest and execution of Jang Song Taek last December. 

At the time, the Ministry of Public Security issued ��Four Guidelines�� to local units. These warned of harsh punishments for the following: ��damaging the reputation of the Highest Dignity; �㡰superstitious activities,�� including Christianity; �� drug crimes; and �� production, sale, circulation and use of foreign dramas and films.

��In the weeks after the guidelines were issued the term spread quickly among cadres and the public," the source recalled. "People started joking around as they watched TV, saying, ��Who is that person seated next to the Highest Dignity?�� Agents cannot tell people to stop even when they are using the term in jest, because it was coined by the Party."

As the above comment indicates, the term "Highest Dignity" does not contain a sense of implied respect; in other words, "Highest Dignity" does not act as a like-for-like replacement for "The Marshal," which is meant to be in use in much the same way as "The General" is used to indicate Kim Jong Il in public discourse.

The root of this confusion appears to lie in the regime's failure to adopt a coherent strategy for idolizing Kim Jong Eun, even though he has now been in power for more than two years. This failure is being reflected at all levels of society and in official discourse. 

A second source from North Hamkyung Province reaffirmed the point, telling Daily NK, ��Kim Il Sung was known as 'Suryeong,�� and Kim Jong Il was called ��The General��, but no title has stuck [when referring to Kim Jong Eun].��

Kim was known as both "Rising Star General," and "Youth Commander" prior to his official debut as successor in September 2010, and the North Korean media still uses several titles interchangeably. These include "Marshal" and "General." 

Confusion over what is or is not an appropriate term to use was similarly apparent during separated family reunions held in February this year. At the time, North Korean attendees used a surprising variety of different terms to refer to Kim Jong Eun, even the simple "comrade." Importantly, most usages were not criticized by attending security officials, intimating that they also do not know what the "correct" term is.